Noom

How to Lower Your Noom Costs

2026 Cost Reduction Guide

By LowerMySubs Research TeamVerified February 2026

Current Pricing

Noom costs $59.00 per month as of February 2026.

Retention Behavior
🟢 Offers Discounts

Noom often offers discounts through chat support or the cancellation flow. Contact support to negotiate better rates.

Negotiation Difficulty
Medium — Chat/Email

Contact support via chat or email, mention you're considering canceling, and ask what they can offer.

⚠️

Before you pay — do you already have Noom?

Noom is included free (or heavily discounted) with these plans. Check if you're double-paying:

Employer Wellness Programs (Noom Health) — includes Noom Weight program (fully covered)

Noom Health partners with employers and health plans to offer Noom Weight at no cost to covered employees. Check your company's wellness benefits portal.

T-Mobile Tuesdays — includes Up to 3 months free + extended trial

T-Mobile wireless subscribers periodically get free Noom access through the T-Mobile Tuesdays app. Check the app weekly for rotating offers.

HSA/FSA Reimbursement (Noom Med) — includes Noom Med programs eligible for reimbursement

Noom Med programs (GLP-1, Weight-Loss Pill) qualify as eligible medical expenses for HSA/FSA reimbursement. Requires subscription receipt + Letter of Medical Necessity from clinician.

What Happens When You Cancel Noom

How to cancel

Settings → Subscription → Cancel

Steps (4 screens)

  1. 1Go to noom.com → Settings
  2. 2Click 'Subscription'
  3. 3Click 'Cancel subscription'
  4. 4Navigate through multiple retention screens
  5. 5Confirm cancellation

What they'll try to keep you

🎯Multiple retention screens
🎯Pause offer
🎯Discount offer

In-flow discount offer?

✅ Yes

Win-back email after?

✅ Yes

Access after cancel

Until end of billing period; no free tier

Your data

Data preserved for re-subscription

Re-subscribing restores your previous account and data.

Noom has one of the most aggressive cancellation flows with 4+ retention screens. Be persistent and keep clicking cancel.

Noom costs $17-42/month depending on your commitment length — but many people get it free through their employer or health plan and don't realize it. Check your company's wellness benefits portal first: Noom Health partners with major employers to offer the program at no cost to covered employees. If you're paying out of pocket, always choose the longest commitment (12-month plans drop to ~$17/mo vs $42/mo for shorter terms), and time your signup for January when Noom runs up to 80% off promotions. T-Mobile customers should also check the T-Mobile Tuesdays app for up to 3 months free.

Quick Wins

During cancel flow, Noom offers 50-80% off → negotiate for best price before cancelling, or use annual plan
Call retention: Aggressive retention discounts during cancel flow (50-80% off common) (First month at 50-80% off, typically $9-30 instead of $59+)
Hidden discount: Student discount available during onboarding (save $20.00/mo)

Noom Subscription

$59.00/monthly

Weight loss and health coaching program.

Noom Price History

Tracking: Noom (monthly)

+19% over tracking period~3% per year avg
DatePrice
2019-01$59.00
2022-01$59.00
2024-01$70.00
2025-01$70.00

Price forecast

Noom raised monthly pricing in 2024. Further increases possible as the company pushes users toward longer commitments.

Best time to subscribe

NEVER pay monthly ($70/mo). Annual plans and multi-month commitments drop the rate dramatically. Look for 50% off promo codes.

How to Pay Less for Noom

Save up to $50.00/month with these proven strategies

Retention Offers (2)

percentage discount
75% success rate

Aggressive retention discounts during cancel flow (50-80% off common)

First month at 50-80% off, typically $9-30 instead of $59+

Show Script →

Go to Account Settings → Manage Plan → Cancel Subscription. Noom will aggressively present discount offers in the cancellation flow. Do not click the first discount; wait for better offers.

Noom has the most aggressive retention strategy of any subscription service. Multiple discount tiers typically appear during cancellation.

percentage discount
85% success rate

Annual plan subscription (25-50% savings vs monthly)

Annual plan at $199-299/year vs $59/mo

Show Script →

Visit Noom website and select Annual Plan option at checkout. Annual pricing is prominently displayed but requires scrolling past the default monthly option.

Annual plan is the best option if continuing with Noom. Saves ~40% compared to monthly billing.

Hidden Discounts (2)

student
Save $20.00/mo

Student discount available during onboarding

Current students with .edu email or student ID

Apply now
annual
Save $24.00/mo

Annual plan provides 40-50% discount vs monthly

All subscribers

Apply now

Churn & Return Strategy

Cancel now, wait 7 days, and get a win-back offer:

80% off first month offer via email within 24-48 hours of cancellation

Delivered via email

Noom sends highly aggressive win-back emails. Multiple offers escalate if you don't respond.

Free Alternatives (2)

MyFitnessPal Free

Calorie tracking and nutrition logging without coaching

80%
coverage
No AI-powered behavior coachingNo daily lessonsLimited premium recipes
Try it free

Lose It! Free

Calorie and nutrition tracking with a simplified interface

75%
coverage
No coachingNo meal planningLimited barcode scanning
Try it free
💡

Best Strategy:

During cancel flow, Noom offers 50-80% off → negotiate for best price before cancelling, or use annual plan

Do I actually need this fitness subscription?

Use this framework to evaluate whether Noom is worth keeping.

Using it 3+ times per week consistently

Keep it — regular use means strong value. Check for annual plan savings.

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Using it 1–2 times per week

Calculate cost-per-session. At $30/mo and 6 uses, that's $5/session — compare to alternatives like free YouTube workouts or a cheaper app.

Signed up in January but usage dropped off

Cancel now. The 'I'll start again' trap costs the average person $200+/year. You can always resubscribe when motivation returns.

🤔

Paying for both an app AND a gym membership

Pick one. If your gym has on-demand classes, you likely don't need a separate app. If you work out at home, you likely don't need the gym.

Noom vs Alternatives — Feature Comparison

Health & Fitness

Featurenoommyfitnesspalloseit
Monthly Price$19.99/mo (auto-renew)$12.99/mo (Premium)$9.99/mo
Free Tier14-day trial onlyFull app, limited featuresFull app, limited features
Calorie TrackingYes (1M+ food database)Yes (largest database)Yes
Psychology CoachingAI-driven daily lessons & coachingNoNo
Wearable IntegrationApple Health, Google Fit, FitbitExtensive (100+ devices)Apple Health, Fitbit, Garmin
Unique StrengthBehavior change focusLargest food databaseMost affordable option

Verdict: Best for psychology-based weight loss; daily coaching and behavior tracking justify premium price.

Frequently Asked Questions

Is Noom worth the cost in 2026?

Noom's value depends entirely on what you're paying. The actual monthly cost ranges from $17.42 (12-month commitment) to $42.25 (shorter terms) — not the $59/month often cited. At the 12-month rate, it's competitive with Weight Watchers ($23-45/mo) and cheaper than personal coaching. Noom's psychology-based approach (cognitive behavioral therapy for eating habits) is genuinely different from calorie-tracking apps. It's worth it if you engage with the daily lessons and coaching. If you just want food logging, MyFitnessPal ($19.99/mo) or Lose It ($9.99/mo) do that for less.

Can I get Noom for free through insurance or my employer?

Possibly. Three paths to free or reduced-cost access: (1) Employer wellness programs — Noom Health partners with many mid-to-large companies to offer Noom Weight at no cost to covered employees. Check your company's wellness benefits portal. (2) HSA/FSA reimbursement — Noom Med programs (GLP-1, weight-loss pill) qualify as eligible medical expenses. You'll need a subscription receipt plus a Letter of Medical Necessity from your clinician. (3) T-Mobile Tuesdays — T-Mobile wireless subscribers periodically get up to 3 months free plus an extended trial through the T-Mobile Tuesdays app.

Noom vs MyFitnessPal vs Weight Watchers — which is cheapest?

At the budget end: Lose It at $9.99/mo (or $39.99/yr) is the cheapest paid option for basic calorie tracking. MyFitnessPal at $19.99/mo ($79.99/yr) offers a larger food database. Noom ranges from $17-42/mo depending on commitment length. Weight Watchers ranges from $23-45/mo with optional clinic plans up to $99/mo. For pure calorie tracking, MyFitnessPal Free is sufficient for most people. Noom's differentiator is its psychology-based coaching — if you've struggled with diet adherence, the behavioral approach may justify the premium. If you just need a food diary, save your money.

Does Noom offer discounts when you try to cancel?

Yes — Noom is an Active Retainer service. During the cancellation flow, you'll navigate through multiple retention screens (about 4 screens) that present special lower-priced offers to keep you subscribed. The offers vary but typically include significant discounts on your next billing period. Strategy: always initiate the cancellation flow before your renewal date, even if you're not sure you want to cancel — you may get a discount worth keeping. The best external deals come during New Year's (up to 80% off) and via T-Mobile Tuesdays partnerships.

How do I cancel Noom?

Three cancellation paths: (1) Web — sign into the Noom Subscription Portal, click 'Cancel Subscription', and complete ALL on-screen steps (takes about 15 minutes due to multiple retention screens). (2) iOS — Settings → Apple ID → Subscriptions → Noom → Cancel. (3) Android — Google Play → Profile → Payments & subscriptions → Noom → Cancel. Important: uninstalling the app does NOT cancel your subscription — you must formally cancel through one of these paths. Your subscription remains active until the end of your current billing period with no mid-cycle refunds.

Related Guides

Ready to cancel Noom?

View our step-by-step cancellation guide.

How Much Are You Overpaying?

Noom is just one piece. Take the free 30-second quiz to see your total savings across all your subscriptions.

About Noom: Weight loss and health coaching program.