Noom Retention Offers: How to Cut Your Bill from $70 to $17.42/mo
Noom's cancellation flow surfaces discounts of 50-65% off. But the real savings come from commitment-based pricing, T-Mobile benefits, and HSA/FSA coverage. Here's every strategy.
Noom is an Active Retainer—when you initiate cancellation, the app surfaces discount offers ranging from 50% to 65% off regular pricing. Users commonly report being offered a $19/month no-commitment plan during the cancel flow, which is 73% less than the standard $70 monthly rate. But the cancellation discount is not even the best strategy. Switching to the annual plan ($209/year = $17.42/month) saves $631/year compared to monthly billing. This guide covers Noom's pricing tiers, the exact cancellation flow and documented retention offers, commitment-based pricing strategy, T-Mobile benefits, HSA/FSA coverage paths, and free alternatives.
Noom is one of the most expensive health apps on the market at $70/month, but also one of the most aggressive discounters. The company's pricing strategy relies on commitment-based tiers—the longer you commit, the less you pay per month. A monthly subscriber pays $840/year while an annual subscriber pays $209/year for the identical product. That $631 gap is among the widest in the subscription industry.
The company's retention practices have drawn scrutiny. In 2022, Noom settled a $56 million class action lawsuit over deceptive auto-renewal and cancellation practices. The settlement required Noom to add clearer auto-renewal disclosures and an easier cancellation process. The cancellation flow is now more transparent, but it still includes multiple retention screens designed to keep you subscribed.
Current Noom Pricing (2026)
Noom uses commitment-based pricing that ranges from $70/month (no commitment) to $17.42/month (annual plan). The pricing is set after you complete a 60-second quiz that estimates your goal date, which then suggests a plan length. Longer commitments cost dramatically less per month. Noom Med programs for GLP-1 medications range from $69 to $279/month on top of the base subscription.
Noom Weight Plans
| Plan Length | Total Cost | Monthly Cost | Annual Equivalent | Savings vs. Monthly |
|---|---|---|---|---|
| Monthly (no commitment) | $70/mo | $70.00 | $840 | $0 |
| 4-month plan | $169 | $42.25 | $507 | $333/yr (40%) |
| 6-month plan | $180 | $30.00 | $360 | $480/yr (57%) |
| 12-month (annual) plan | $209 | $17.42 | $209 | $631/yr (75%) |
Noom Med Plans (Additional)
| Program | Monthly Cost | Includes |
|---|---|---|
| Telehealth Plan | $69/mo | Consultations only (medications extra) |
| Weight-Loss Pill (Metformin) | $99/mo | Medication included |
| Microdose GLP-1 | $199/mo | Low-dose GLP-1 medication |
| Standard GLP-1 | $279/mo | Full-dose GLP-1 medication |
Free Trial
Noom offers a 14-day free trial for new users. The trial provides full access to the Noom Weight program. After 14 days, your selected plan begins billing automatically. The refund window extends 14 days after the first charge—use this if you decide Noom is not right for you.
Noom's Retention Behavior: What Happens When You Cancel
Noom is classified as an Active Retainer with medium negotiation difficulty. The cancellation flow includes multiple retention screens that present pause options, discounted rates, and plan changes before you reach the actual cancel button. The most commonly reported retention offer is a $19/month no-commitment plan—a 73% discount from the standard $70 monthly price. Expect the process to take 10-15 minutes.
The Cancellation Flow (Step-by-Step)
Through the Noom App:
- Open the Noom app
- Tap your profile picture (top-left)
- Select "Settings"
- Tap "Manage Subscription"
- Follow prompts—you will encounter retention screens
- Decline or accept retention offers
- Confirm cancellation
Through the Website:
- Go to noom.com and sign in
- Click your profile (top-right)
- Select "Manage Subscription"
- Click "Cancel Subscription"
- Navigate through retention screens
- Confirm cancellation
Through App Store/Google Play (if subscribed via mobile):
- Open App Store (iOS) or Google Play (Android)
- Go to Subscriptions
- Find Noom
- Cancel subscription
Critical warning: Uninstalling the Noom app does NOT cancel your subscription. You must go through one of the methods above.
Documented Retention Offers
| Retention Screen | Typical Offer | When It Appears |
|---|---|---|
| Pause option | Pause billing for 1-3 months | First retention screen |
| Discounted rate | $19/mo no-commitment (73% off) | Second screen |
| Plan change | Switch to longer commitment at lower rate | Third screen |
| Final discount | Varies (up to 65% off) | Before final cancel button |
Not all users see the same offers. Retention offers vary based on your plan type, how long you have been subscribed, and your usage patterns. Users who have been active (logging food, completing lessons) tend to receive better offers than inactive users.
The $56M Class Action Context
In February 2022, Noom settled a $56 million class action lawsuit over its auto-renewal and cancellation practices. The lawsuit alleged that Noom made cancellation intentionally difficult and used deceptive auto-renewal disclosures. As part of the settlement, Noom was required to enhance auto-renewal disclosures, add a clear cancellation button to account pages, and require a separate action (checkbox or digital signature) to accept auto-renewal terms.
How to Get the Best Deal on Noom
The single best savings strategy is the annual plan at $209/year ($17.42/month), which saves $631 compared to monthly billing. If you are already subscribed monthly, initiating cancellation to trigger the $19/month retention offer is the second-best move. For zero-cost options, check T-Mobile Tuesdays and employer wellness programs.
Strategy 1: Switch to Annual Billing ($631/yr Savings)
The annual plan at $209/year is the most impactful move. You get the identical Noom Weight program—same lessons, same food tracking, same coaching access—at 75% less than monthly billing.
| Billing Comparison | Monthly Cost | Annual Cost | Savings vs. Monthly |
|---|---|---|---|
| Monthly (no commitment) | $70.00 | $840 | $0 |
| Annual plan | $17.42 | $209 | $631 (75%) |
Strategy 2: Trigger the Retention Discount ($19/mo)
If you do not want to commit to 12 months, initiate cancellation and wait for the retention offer. Users commonly report being offered $19/month on a no-commitment basis—73% off the standard $70 monthly rate. This offer appears during the cancellation flow, typically on the second or third retention screen.
The process:
- Open Noom > Settings > Manage Subscription > Cancel
- Navigate through exit survey and first retention screen
- When the $19/month offer appears, accept it
- Your rate drops immediately with no long-term commitment
Strategy 3: T-Mobile Tuesdays (Up to 3 Months Free)
T-Mobile has offered Noom subscriptions through its T-Mobile Tuesdays program, providing up to 3 months free plus an extended 21-day trial. This benefit appears periodically—check the T-Life app each Tuesday for current offers.
| Benefit | Details |
|---|---|
| Duration | Up to 3 months free |
| Extended trial | 21-day free trial (vs. standard 14-day) |
| Eligibility | T-Mobile wireless customers |
| Where to find | T-Life app, Tuesdays |
| Availability | Periodic—not always active |
Strategy 4: HSA/FSA Coverage
Noom Med programs (GLP-1, Telehealth, Weight-Loss Pill) are typically eligible for HSA/FSA reimbursement. Noom Weight alone is not typically eligible without a Letter of Medical Necessity from a healthcare provider.
| Program | HSA/FSA Eligible | Process |
|---|---|---|
| Noom Med (GLP-1, Telehealth) | Yes | Submit receipt + clinician letter for reimbursement |
| Noom Weight (standalone) | Requires Letter of Medical Necessity | Request letter through Noom's in-app chat |
| Medications (via pharmacy) | Typically yes | Submit pharmacy receipt separately |
How to claim: Get your subscription receipt from Noom, request a Letter of Medical Necessity from your clinician through the in-app chat, and submit both to your HSA/FSA provider for reimbursement. Noom cannot accept HSA/FSA cards directly.
Strategy 5: Promo Codes and Seasonal Discounts
| Season | Typical Discount | Best For |
|---|---|---|
| New Year's (January) | Up to 80% off | Best time to subscribe |
| Black Friday/Cyber Monday | 50-90% off | Second-best window |
| Regular promo codes | 20-25% off | Year-round availability |
Noom vs. Alternatives: Price and Feature Comparison
At $70/month (or $17.42 on annual), Noom is significantly more expensive than alternatives like MyFitnessPal ($19.99/mo premium) and Lose It! ($39.99/year). The differentiator is Noom's psychology-based behavioral coaching—CBT lessons and food categorization. If you want calorie tracking only, free alternatives cover 80% of what Noom offers at zero cost.
| Feature | Noom ($70/mo) | MyFitnessPal Free | MyFitnessPal Premium ($19.99/mo) | Lose It! Free | WW Digital ($10-23/mo) |
|---|---|---|---|---|---|
| Monthly cost | $70 | $0 | $19.99 | $0 | $10-23 |
| Annual cost | $209 (annual plan) | $0 | $79.99/yr | $0 ($39.99 premium) | $120-276 |
| Food database | Good | 11M+ items | 11M+ items | Large | Proprietary |
| Calorie tracking | Yes | Yes | Yes | Yes | Points system |
| Behavioral coaching | Yes (CBT lessons) | No | No | No | Workshops (Premium) |
| Human coaching | Add-on ($40-60/mo) | No | No | No | Yes (Premium) |
| Barcode scanner | Yes | Yes | Yes | Yes | Yes |
| Weight tracking | Yes | Yes | Yes | Yes | Yes |
| GLP-1 program | Yes ($99-279/mo) | No | No | No | Yes ($74/mo) |
| Free trial | 14 days | N/A | 7 days | N/A | N/A |
Total Savings Breakdown
The maximum annual savings from optimizing Noom is $840/year (cancel entirely). The most practical optimization for users who want to continue is the annual plan at $209/year, saving $631 over monthly billing. The retention discount ($19/month) saves $612/year with no commitment.
| Strategy | Monthly Cost | Annual Cost | Annual Savings vs. Monthly |
|---|---|---|---|
| Monthly (no change) | $70.00 | $840 | $0 |
| Retention discount ($19/mo) | $19.00 | $228 | $612 |
| 6-month plan | $30.00 | $360 | $480 |
| Annual plan | $17.42 | $209 | $631 |
| T-Mobile free (3 months) + annual | ~$13 avg | ~$157 | ~$683 |
| Cancel entirely, use MyFitnessPal Free | $0 | $0 | $840 |
| Cancel entirely, use Lose It! Free | $0 | $0 | $840 |
| Best: Annual plan | $17.42 | $209 | $631 |
Your Action Plan
If you are on the monthly plan, switch to annual billing immediately to save $631/year. If you are not sure about committing for 12 months, initiate cancellation to trigger the $19/month retention offer. If you have been using Noom for 6+ months and already learned the behavioral techniques, consider canceling and switching to a free tracker.
- Check your current plan: Are you on monthly ($70/mo) or a commitment plan?
- If monthly, switch to annual ($209/year = $17.42/mo) for $631/year savings
- Alternatively, initiate cancellation and accept the $19/mo retention offer when it appears
- Check T-Mobile Tuesdays in the T-Life app for free Noom offers
- Check with your employer if they offer Noom through a wellness program
- If on Noom Med: Request HSA/FSA reimbursement (get receipt + Letter of Medical Necessity)
- Set a renewal reminder: Check your plan 30 days before renewal to re-evaluate
- If canceling: Try MyFitnessPal Free or Lose It! Free as replacements for food tracking
- Run a complete subscription audit to find similar savings across all your subscriptions
How Much Would You Save?
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Save $631/year by switching to annual billing
Noom is one of the most overpriced monthly subscriptions in health tech—and also one of the easiest to optimize. The gap between $70/month and $17.42/month for the identical product is enormous. Whether you choose the annual plan, the retention discount, or a free alternative, doing nothing is the most expensive option.
Related: Lower your Noom costs | Noom vs MyFitnessPal | Full subscription audit | Take the savings quiz