How to Lower Your Walmart+ Costs
2026 Cost Reduction Guide
Current Pricing
Walmart+ costs $12.95 per month as of February 2026.
Walmart+ offers a free 30-day trial and occasional promotional pricing ($49/yr for Walmart+ Assist). No retention discounts during cancellation, but you can pause. Cancel anytime online.
You can downgrade plans or cancel entirely through your account settings. No negotiation available.
Before you pay — do you already have Walmart+?
Walmart+ is included free (or heavily discounted) with these plans. Check if you're double-paying:
Walmart — includes Walmart+ Annual or Monthly
Direct paid membership ($98/yr or $12.95/mo); 30-day free trial available.
Paramount+ / Peacock — includes Paramount+ Essential or Peacock Premium
Streaming subscription bundled at no extra cost for Walmart+ members.
What Happens When You Cancel Walmart+
How to cancel
Account → Walmart+ → Manage membership → Cancel
Steps (2 screens)
- 1Log in to walmart.com or the Walmart app
- 2Go to Account → Walmart+ Membership
- 3Tap "Manage membership"
- 4Select "Cancel Walmart+"
- 5Confirm cancellation
What they'll try to keep you
In-flow discount offer?
❌ No
Win-back email after?
✅ Yes
Access after cancel
Benefits continue until end of billing period
Your data
Account and order history preserved
Straightforward online cancellation. Check if you qualify for Walmart+ Assist ($49/yr) before canceling entirely.
Walmart+ costs $12.95/month or $98/year and includes free grocery delivery ($35+ orders), free shipping with no minimum, fuel savings, and a choice of Paramount+ or Peacock streaming. The biggest savings lever is Walmart+ Assist at $49/year for qualifying government aid recipients and students.
Quick Wins
Walmart+ Subscription
Walmart membership with free grocery delivery, free shipping, fuel savings, and streaming (Paramount+ or Peacock).
Walmart+ Price History
Tracking: Annual Membership
| Date | Price |
|---|---|
| 2020-09 | $98.00 |
| 2022-01 | $98.00 |
| 2024-01 | $98.00 |
| 2026-06 | $98.00 |
Price forecast
The $98 annual fee has not changed since the 2020 launch. Walmart competes hard with Amazon Prime on price, so a near-term increase is unlikely, though added perks could justify a future bump.
Best time to subscribe
Wait for a Black Friday or holiday promo: the annual price has dropped to $49 (50% off) during such windows. Otherwise start with the free or $1 trial.
How to Pay Less for Walmart+
Save up to $5.00/month with these proven strategies
Retention Offers (2)
Walmart+ offers a 30-day free trial, and frequently a $1 for 30 days trial, before any charge.
30 days free
Show Script →
Start with the free trial; you can cancel before day 30 and keep benefits through the trial period.
Trial available to new members only.
Seasonal promotions cut the annual price sharply (recently $49 for the year, 50% off, around Black Friday).
Save up to $49 on annual
Show Script →
Wait for a Black Friday or holiday promo to subscribe or resubscribe at the discounted annual rate.
Promo windows are limited.
Hidden Discounts (3)
Included Paramount+ Essential or Peacock Premium offsets a separate streaming subscription.
See current promotion terms
Up to 10 cents per gallon fuel discount at participating Exxon, Mobil, Walmart, and Murphy USA stations.
See current promotion terms
Pawp 24/7 vet telehealth access bundled at no extra cost.
See current promotion terms
Plan Downgrade Opportunity
If you use Walmart+ year round, the annual plan at $98 saves about $57 versus paying monthly. Factor in the included Paramount+ or Peacock streaming, which can replace a separate streaming bill.
- Free unlimited delivery
- Paramount+ or Peacock included
- Fuel discounts
- All monthly benefits
- Saves about 37% versus monthly (about $8/mo)
- Free Paramount+ subscription
Free Alternatives (1)
Walmart standard free shipping on orders
Walmart standard free shipping on orders over $35 if you only shop occasionally.
Best Strategy:
Pay annually ($98) instead of monthly ($12.95) and count the included Paramount+ or Peacock toward replacing a streaming subscription.
Walmart+ vs Alternatives — Feature Comparison
Warehouse and Retail Memberships
| Feature | walmart_plus | sams_club | costco_membership | thrive_market |
|---|---|---|---|---|
| Annual Price (entry tier) | $98/yr | $60/yr | $65/yr | $59.95/yr |
| Monthly Option | $12.95/mo | No | No | $12/mo |
| Free Delivery | Unlimited, no order minimum | Select items, Plus tier | Via Costco/Instacart | Free over order threshold |
| Cash Back Reward | No | 2% (Plus, up to $750/yr) | 2% (Executive) | Thrive Cash |
| Fuel Discount | Up to 10 cents/gal | Yes, club stations | Yes, warehouse stations | No |
| Streaming Perk | Paramount+ or Peacock | No | No | No |
| Best For | Frequent Walmart delivery shoppers | Bulk warehouse buyers | Bulk warehouse buyers | Organic pantry staples online |
| Free Trial | 30 days (or $1) | No | No | No, 30-day annual refund window |
Verdict: Walmart+ wins for delivery and an included streaming perk, while the warehouse clubs win on bulk pricing and cash back. Thrive Market is a niche pick for organic pantry shopping rather than a true warehouse rival.
Frequently Asked Questions
Is Walmart+ worth it in 2026?
At $12.95/mo ($98/yr), Walmart+ pays for itself if you order groceries for delivery twice a month (saving $7.95+ per delivery fee) or save $0.10/gallon on gas and fill up 3+ times monthly. The included Paramount+ or Peacock streaming adds ~$6/mo in value. If you mainly shop in-store, it's harder to justify.
Walmart+ vs Amazon Prime — which is better?
Amazon Prime ($14.99/mo) offers broader shipping coverage, Prime Video, and a larger product selection. Walmart+ ($12.95/mo) is better for grocery delivery, fuel savings, and if you shop at Walmart regularly. Many households benefit from having one but not both. If you spend more at Walmart than Amazon, Walmart+ is the better value.
How do I get Walmart+ for free or cheaper?
Walmart+ Assist is available for $49/yr ($6.47/mo) if you receive government assistance (SNAP, Medicaid, WIC, etc.) or are a current college student. Some credit cards and employers also offer Walmart+ as a perk. Always check before paying full price.
How Much Are You Overpaying?
Walmart+ is just one piece. Take the free 30-second quiz to see your total savings across all your subscriptions.
About Walmart+: Walmart membership with free grocery delivery, free shipping, fuel savings, and streaming (Paramount+ or Peacock).