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How to Lower Your Shipt Costs

2026 Cost Reduction Guide

By LowerMySubs Research TeamVerified February 2026

Current Pricing

Shipt costs $10.99 per month as of February 2026.

Retention Behavior
🟢 Offers Discounts

Shipt may offer discounts in the cancellation flow. Check for promotional offers when attempting to cancel.

Negotiation Difficulty
Easy — Automatic

Discounts appear automatically during the cancellation flow. No need to call or chat.

⚠️

Before you pay — do you already have Shipt?

Shipt is included free (or heavily discounted) with these plans. Check if you're double-paying:

Target Circle 360 — includes Target Circle 360 members

Target Circle 360 ($49/yr with Target RedCard) includes Shipt membership

What Happens When You Cancel Shipt

How to cancel

shipt.com → Account → Membership → Cancel

Steps (3 screens)

  1. 1Go to shipt.com/account
  2. 2Click 'Membership' settings
  3. 3Select 'Cancel membership'
  4. 4Complete cancellation survey
  5. 5Confirm cancellation

What they'll try to keep you

🎯Shows money saved on deliveries
🎯Reminds about free delivery benefit

In-flow discount offer?

✅ Yes

Win-back email after?

✅ Yes

Access after cancel

Membership benefits until annual renewal date

Your data

Order history retained

Re-subscribing restores your previous account and data.

Shipt is Target-owned. Compare with Instacart+ ($99/yr) — choose based on which has better store coverage in your area.

You can get Shipt+ completely free if you have Target Circle 360 ($120/yr or $12.99/mo) — it includes a full Shipt+ membership at no extra cost, saving you $132/yr instantly. If you don't shop at Target, switch to the annual plan ($99/yr vs $131.88/yr monthly) to save 25%. Order less than twice a month? Skip the membership entirely and pay per-delivery — the $2.50–5.00 fee is cheaper than the subscription. Here's every way to cut your Shipt costs in April 2026.

Quick Wins

Annual plan ($99/yr) saves ~25% → or use Target Circle 360 for included Shipt+
Call retention: Discounted pricing offer during cancellation flow (50% off first month when cancelling)
Hidden discount: Target Circle 360 includes Shipt+ membership (save $10.99/mo)

Shipt Subscription

$10.99/monthly

Same-day grocery delivery membership from Target and other retailers.

Shipt Price History

Tracking: Shipt Membership

No price increase
DatePrice
2021-01$8.25
2023-06$8.25
2025-01$8.25
2026-01$8.25

Price forecast

Target-owned Shipt competes with Instacart+. Pricing stable to retain subscriber base.

Best time to subscribe

Annual plan only ($99/yr). Target Circle members sometimes get promotional Shipt trials. Compare with Instacart+ ($99/yr) based on store availability in your area.

How to Pay Less for Shipt

Save up to $10.99/month with these proven strategies

Retention Offers (1)

percentage discount
40% success rate

Discounted pricing offer during cancellation flow

50% off first month when cancelling

Show Script →

Open Shipt app → Account → Membership → Manage Shipt+. Select Cancel Subscription. During the flow, discount offer may appear.

Offers are not guaranteed and vary by region and usage history.

Hidden Discounts (2)

family
Save $10.99/mo

Target Circle 360 includes Shipt+ membership

Target Circle 360 members ($120/year or $12.99/mo)

Apply now
other
Save $2.74/mo

Annual plan saves 25% vs monthly billing

All Shipt+ members

Apply now

Plan Downgrade Opportunity

If you order weekly, annual plan ($99/yr = $8.25/mo) saves money. For infrequent users, skip membership and pay per-delivery fees.

Free (No Membership)
$0.00/mo
  • Standard delivery fees
  • Same-day delivery
  • Free delivery over $35 minimum order
Shipt+ Monthly
$10.99/mo
  • Free delivery on orders $35+
  • Priority shopper matching
  • Exclusive member deals

Free Alternatives (2)

Instacart+ (free trial)

Grocery delivery with free trial and lower fees on some orders

90%
coverage
Different grocery store networkInstacart+ is $9.99/moFees vary by location
Try it free

Amazon Fresh / Whole Foods delivery

Free delivery for Prime members on select orders

70%
coverage
Limited to Amazon Fresh storesWhole Foods limited locationsRequires Prime membership
Try it free
💡

Best Strategy:

Annual plan ($99/yr) saves ~25% → or use Target Circle 360 for included Shipt+

Do I actually need this delivery subscription?

Use this framework to evaluate whether Shipt is worth keeping.

Ordering delivery 3+ times per week

Keep it — at that frequency, free delivery savings exceed the subscription cost. But track your total spend — delivery subscriptions often increase ordering frequency.

🤔

Ordering 1–2 times per week

Do the math: if the subscription is $10/mo and delivery fees are $5, you need 2+ orders just to break even. You might save more by ordering slightly less.

Ordering less than once per week

Cancel immediately. Paying for occasional convenience is not worth a monthly fee. Pay per-delivery when you actually need it.

Subscribed to multiple delivery services

Pick the one with the best restaurant selection in your area and cancel the rest. Having multiple rarely provides additional value.

Shipt vs Alternatives — Feature Comparison

Same-Day Delivery Memberships

FeatureShiptInstacart+Walmart+ DeliveryAmazon Fresh (Prime)
Annual price$99/yr$99/yr
Primary storeTarget + othersMultiple local stores
Free delivery minimum$35 at Target$35
Other perks5% Target Circle discountReduced service fees

Verdict: Shipt pairs best with Target shoppers. Instacart+ has the widest store selection. Walmart+ offers the most additional perks for the price. Amazon Fresh has the highest delivery minimum at $100.

Frequently Asked Questions

Does Target Circle 360 include Shipt?

Yes. Target Circle 360 ($120/year or $12.99/month) includes a full Shipt+ membership at no extra cost. If you already shop at Target, this is the cheapest way to get Shipt — you save the entire $10.99/month Shipt fee plus get free same-day delivery on Target orders over $35.

Is the Shipt annual plan worth it?

The Shipt+ annual plan costs $99/year ($8.25/month effective) versus $10.99/month ($131.88/year) on monthly billing — saving you about 25%. It's worth it if you order delivery at least twice a month. For less frequent orders, paying the $2.50–5.00 per-delivery fee is cheaper.

What are free alternatives to Shipt?

Amazon Fresh offers free delivery for Prime members on orders over $35. Walmart+ ($12.95/month) includes free delivery on groceries with no minimum. Instacart+ costs $9.99/month with free delivery on orders over $35. If you already pay for Prime or Walmart+, you may not need Shipt at all.

How do I get a Shipt retention discount?

Start the cancellation flow in the Shipt app (Account → Membership → Manage Shipt+). During cancellation, Shipt may offer 50% off your first month back. This works about 40% of the time and varies by your usage history and region.

Is Shipt cheaper than Instacart?

Shipt+ costs $10.99/month versus Instacart+ at $9.99/month — Instacart is slightly cheaper. However, Shipt is free with Target Circle 360, and store availability varies by location. Compare which stores each service covers in your area before choosing.

How do I cancel Shipt?

Open the Shipt app, go to Account → Membership → Manage Shipt+, and select Cancel Subscription. Your membership continues until the end of your billing period. Watch for a retention discount offer during the cancellation flow — about 40% of users report receiving 50% off.

Ready to cancel Shipt?

View our step-by-step cancellation guide.

How Much Are You Overpaying?

Shipt is just one piece. Take the free 30-second quiz to see your total savings across all your subscriptions.

About Shipt: Same-day grocery delivery membership from Target and other retailers.