How to Lower Your Instacart+ Costs
2026 Cost Reduction Guide
Current Pricing
Instacart+ costs $9.99 per month as of February 2026.
Instacart+ frequently offers discounts in the cancellation flow. Reduced pricing appears when canceling.
Discounts appear automatically during the cancellation flow. No need to call or chat.
Before you pay — do you already have Instacart+?
Instacart+ is included free (or heavily discounted) with these plans. Check if you're double-paying:
Instacart+ Bundle — includes Peacock Premium + NYT Cooking
Annual Instacart+ ($99/yr) includes free Peacock Premium ($110/yr value) and NYT Cooking subscription.
What Happens When You Cancel Instacart+
How to cancel
App → Account → Instacart+ → Manage → Cancel
Steps (2 screens)
- 1Open Instacart app
- 2Go to Account → Your Instacart+ Membership
- 3Tap Manage Membership
- 4Tap Cancel
- 5Or call 1-888-246-7822
What they'll try to keep you
In-flow discount offer?
❌ No
Win-back email after?
✅ Yes
Access after cancel
Until end of billing period. Peacock access also ends.
Your data
Order history and preferences retained
Canceling also loses free Peacock Premium and NYT Cooking access.
You can lower your Instacart+ costs by ordering pickup instead of delivery, comparing prices across apps, or checking if your credit card includes a free subscription. At $9.99/month, Instacart+ adds up to $119.88 per year — but most subscribers pay more than they need to. Here are the best strategies to reduce what you spend on Instacart+ in 2026.
Quick Wins
Instacart+ Subscription
Grocery delivery subscription with exclusive benefits.
Instacart+ Price History
Tracking: Instacart+ (annual)
| Date | Price |
|---|---|
| 2022-01 | $99.00 |
| 2024-01 | $99.00 |
| 2026-03 | $99.00 |
Price forecast
Instacart+ has maintained $99/yr while adding bundle perks. Good value proposition.
Best time to subscribe
Annual plan + free Peacock Premium ($110 value) makes this effectively free.
How to Pay Less for Instacart+
Save up to $9.99/month with these proven strategies
Hidden Discounts (1)
First 2 months free for new members (frequent promotion)
New Instacart+ subscribers
Apply nowFree Alternatives (1)
Walmart+
Similar grocery delivery + retail benefits
Best Strategy:
Sign up during free promo → save $20 for 2 months or switch to Walmart+ ($12.98/mo)
Do I actually need this delivery subscription?
Use this framework to evaluate whether Instacart+ is worth keeping.
Ordering delivery 3+ times per week
Keep it — at that frequency, free delivery savings exceed the subscription cost. But track your total spend — delivery subscriptions often increase ordering frequency.
Ordering 1–2 times per week
Do the math: if the subscription is $10/mo and delivery fees are $5, you need 2+ orders just to break even. You might save more by ordering slightly less.
Ordering less than once per week
Cancel immediately. Paying for occasional convenience is not worth a monthly fee. Pay per-delivery when you actually need it.
Subscribed to multiple delivery services
Pick the one with the best restaurant selection in your area and cancel the rest. Having multiple rarely provides additional value.
Instacart+ vs Alternatives — Feature Comparison
Grocery Delivery
| Feature | instacart_plus | walmart_plus | amazon_fresh |
|---|---|---|---|
| Price | $99/yr ($9.99/mo) | $98/yr | Free with Prime ($139/yr) |
| Bundle Perks | Free Peacock Premium ($110 value) + NYT Cooking | Paramount+ Essential, fuel discounts | Part of Prime (video, music, shipping) |
| Best For | Multi-store grocery shopping + Peacock | Walmart shoppers + fuel savings | Prime members (no extra cost) |
Verdict: Instacart+'s Peacock bundle ($110 value) makes the $99/yr membership effectively free. Walmart+ is best for Walmart-focused shoppers. Amazon Fresh is free if you already have Prime.
Frequently Asked Questions
Is Instacart+ worth the subscription fee?
At $9.99/month, Instacart+ subscription is only worth it if you order delivery at least 2-3 times per month. Do the math: if the subscription saves you $3-5 per delivery in fees, you need enough orders to break even. If you order less frequently, paying per-delivery is cheaper.
How can I lower my Instacart+ costs?
Order pickup instead of delivery to skip delivery fees, compare prices across multiple delivery apps before ordering, check if your credit card includes a free delivery subscription, use promo codes (check RetailMeNot and Honey), and consider cooking more meals at home.
What are cheaper alternatives to Instacart+?
Compare DoorDash, Uber Eats, Grubhub, and local delivery services — prices vary significantly for the same restaurant. For groceries, compare Instacart, Walmart+, and Amazon Fresh. The cheapest option is often ordering pickup directly from the restaurant's own app or website.
How do I cancel Instacart+?
Cancel your Instacart+ subscription through the app's account settings or the website. Most delivery subscriptions can be canceled instantly. Your benefits continue until the end of your current billing period. Some services offer a pause option if you want to take a break without fully canceling.
How Much Are You Overpaying?
Instacart+ is just one piece. Take the free 30-second quiz to see your total savings across all your subscriptions.
About Instacart+: Grocery delivery subscription with exclusive benefits.