How to Lower Your Blue Apron Costs
2026 Cost Reduction Guide
Current Pricing
Blue Apron costs $11.99 per week as of February 2026.
Blue Apron frequently offers discounts in the cancellation flow. Promotional pricing appears when canceling.
Discounts appear automatically during the cancellation flow. No need to call or chat.
Before you pay — do you already have Blue Apron?
Blue Apron is included free (or heavily discounted) with these plans. Check if you're double-paying:
WW (WeightWatchers) — includes Special recipes
WW-approved recipes available on Blue Apron
Credit card offers — includes Statement credits
Periodic credit card portal offers
What Happens When You Cancel Blue Apron
How to cancel
blueapron.com > Account > Plan & Delivery > Cancel
Steps (4 screens)
- 1Log in to blueapron.com
- 2Go to 'Account'
- 3Click 'Plan & Delivery'
- 4Select 'Cancel Plan'
- 5Navigate through retention offers and confirm
What they'll try to keep you
In-flow discount offer?
✅ Yes
Win-back email after?
✅ Yes
Access after cancel
Current box still delivers
Your data
Account and order history retained
Similar to HelloFresh — try skipping weeks instead of canceling to avoid the retention flow.
You can lower your Blue Apron costs by ordering pickup instead of delivery, comparing prices across apps, or checking if your credit card includes a free subscription. At $11.99/month, Blue Apron adds up to $143.88 per year — but most subscribers pay more than they need to. Here are the best strategies to reduce what you spend on Blue Apron in 2026.
Quick Wins
Blue Apron Subscription
Meal kit with fresh ingredients and recipes.
Blue Apron Price History
Tracking: 2 Servings Plan
| Date | Price |
|---|---|
| 2020-01 | $42.95 |
| 2022-01 | $45.95 |
| 2024-01 | $47.95 |
| 2025-01 | $47.95 |
Price forecast
Blue Apron has been conservative with price increases amid competition.
Best time to subscribe
Watch for $110 off across first 5 boxes deals for new/returning customers.
How to Pay Less for Blue Apron
Save up to $20.00/month with these proven strategies
Retention Offers (1)
50% off next 2 boxes
$30-40 savings
Show Script →
I'm looking to cancel — meal kit costs are adding up.
Less aggressive than HelloFresh but still offers discounts
Hidden Discounts (2)
Plan Downgrade Opportunity
Like HelloFresh, skip weeks freely. The 4-serving plan has a lower per-meal cost if you can use the extra portions.
- 2-3 recipes/week
- 2 servings each
- 2-4 recipes/week
- 4 servings each
- Lower per-serving cost
Churn & Return Strategy
Cancel now, wait 21 days, and get a win-back offer:
$110 off across first 5 boxes
Delivered via email
Regular win-back emails with escalating offers
Free Alternatives (2)
Mealime
Free meal planning app with grocery lists
SuperCook
Recipe finder based on ingredients you have
Best Strategy:
Skip weeks generously and watch for win-back offers. Blue Apron's per-serving cost drops significantly on the 4-serving plan.
Do I actually need this delivery subscription?
Use this framework to evaluate whether Blue Apron is worth keeping.
Ordering delivery 3+ times per week
Keep it — at that frequency, free delivery savings exceed the subscription cost. But track your total spend — delivery subscriptions often increase ordering frequency.
Ordering 1–2 times per week
Do the math: if the subscription is $10/mo and delivery fees are $5, you need 2+ orders just to break even. You might save more by ordering slightly less.
Ordering less than once per week
Cancel immediately. Paying for occasional convenience is not worth a monthly fee. Pay per-delivery when you actually need it.
Subscribed to multiple delivery services
Pick the one with the best restaurant selection in your area and cancel the rest. Having multiple rarely provides additional value.
Blue Apron vs Alternatives — Feature Comparison
Premium Meal Kit Services
| Feature | Blue Apron | HelloFresh | Sun Basket | Green Chef |
|---|---|---|---|---|
| Per Serving Cost | $9.99 | $8.99 | $10.99 | $11.99 |
| Organic Focus | Some | Some | Heavy | USDA Certified |
| Wine Pairing | Yes | No | No | No |
| Recipe Difficulty | Moderate-Hard | Easy-Moderate | Moderate | Easy-Moderate |
| Cooking Skill Building | Excellent | Good | Good | Good |
Verdict: Blue Apron is best for people who want to improve cooking skills with more complex recipes. HelloFresh is better for quick weeknight meals. All offer steep new customer discounts.
Frequently Asked Questions
Is Blue Apron worth the subscription fee?
At $11.99/month, Blue Apron subscription is only worth it if you order delivery at least 2-3 times per month. Do the math: if the subscription saves you $3-5 per delivery in fees, you need enough orders to break even. If you order less frequently, paying per-delivery is cheaper.
How can I lower my Blue Apron costs?
Order pickup instead of delivery to skip delivery fees, compare prices across multiple delivery apps before ordering, check if your credit card includes a free delivery subscription, use promo codes (check RetailMeNot and Honey), and consider cooking more meals at home.
What are cheaper alternatives to Blue Apron?
Compare DoorDash, Uber Eats, Grubhub, and local delivery services — prices vary significantly for the same restaurant. For groceries, compare Instacart, Walmart+, and Amazon Fresh. The cheapest option is often ordering pickup directly from the restaurant's own app or website.
How do I cancel Blue Apron?
Cancel your Blue Apron subscription through the app's account settings or the website. Most delivery subscriptions can be canceled instantly. Your benefits continue until the end of your current billing period. Some services offer a pause option if you want to take a break without fully canceling.
How Much Are You Overpaying?
Blue Apron is just one piece. Take the free 30-second quiz to see your total savings across all your subscriptions.
About Blue Apron: Meal kit with fresh ingredients and recipes.