How to Lower Your Aura Costs
2026 Cost Reduction Guide
Current Pricing
Aura costs $15.00 per month as of February 2026.
Aura does not typically offer retention discounts. Cancel online through your account. No price increase on renewal (unlike LifeLock). 60-day money-back guarantee on annual plans.
You can downgrade plans or cancel entirely through your account settings. No negotiation available.
Before you pay, do you already have Aura?
Aura is included free (or heavily discounted) with these plans. Check if you're double-paying:
Aura, includes Individual, Couple, or Family (same features)
Direct subscription; annual billing and promo links lower the price, with a 60 day money back guarantee on annual plans
Employer and partner benefit programs, includes Discounted Aura via benefits
Aura is offered through some employer benefit platforms, insurers, and financial institutions at reduced or covered rates
What Happens When You Cancel Aura
How to cancel
Account settings → Subscription → Cancel
Steps (2 screens)
- 1Log in to aura.com
- 2Go to Account Settings → Subscription
- 3Click "Cancel Subscription"
- 4Select a reason for cancellation
- 5Confirm
What they'll try to keep you
In-flow discount offer?
❌ No
Win-back email after?
❌ No
Access after cancel
Protection continues through end of billing period. 60-day money-back guarantee on annual plans.
Your data
Account data deleted after cancellation
Aura's cancellation is straightforward, no retention calls required. If you're within 60 days of an annual purchase, you can get a full refund.
Aura costs $15/month (individual) or $59.99/month (family up to 5 adults + unlimited children). Unlike LifeLock, Aura includes VPN, antivirus, and a password manager at every tier, no upselling. There's no price increase on renewal. 60-day money-back guarantee on annual plans makes it low-risk to try.
Quick Wins
Aura Subscription
All-in-one identity protection: credit monitoring, VPN, antivirus, password manager. $15/mo individual, $59.99/mo family.
Aura Price History
Tracking: Individual (monthly)
| Date | Price |
|---|---|
| 2021-01 | $9.99 |
| 2023-06 | $12.00 |
| 2026-06 | $12.00 |
Price forecast
Aura competes hard on price with frequent discounts, so the list price is likely to stay near $12 monthly while the effective price you pay is often much lower through promos.
Best time to subscribe
Subscribe during one of Aura's frequent promo periods on an annual plan to pay closer to $9 per month or less. The 60 day money back guarantee on annual plans lowers the risk.
How to Pay Less for Aura
Save up to $5.00/month with these proven strategies
Retention Offers (1)
Aura runs frequent promotional discounts (often up to 50 to 75 percent off the first term) through its site and affiliate links. Annual billing saves up to about 30 percent versus monthly.
Save up to 50% on the first term
Show Script →
Sign up through a current promo link rather than the standard page, and choose annual billing. If you call or chat to cancel, ask for a loyalty discount or a downgrade to the Individual plan before paying full renewal.
All Aura plans include the same protection features, so the cheapest plan that fits your household size is the smart pick.
Plan Downgrade Opportunity
Because every Aura plan has identical features, just pick the smallest plan that covers your household. A solo user should be on Individual, and everyone should choose annual billing to save roughly 30 percent.
- Identity, SSN, and credit monitoring
- Up to $1M identity theft insurance
- VPN, antivirus, and password manager
- Same full feature set as Individual
- Covers two adults
- About $17 per month billed annually
Best Strategy:
Choose annual billing and sign up through a current promo link. Never pay for a Family plan if only one or two people actually need coverage.
Do I actually need this identity theft protection subscription?
Use this framework to evaluate whether Aura is worth keeping.
You've been notified of a data breach involving your SSN or financial accounts in the past 1-2 years
Keep it, or at minimum keep monitoring active until the exposure window passes. The restoration support and insurance are most valuable exactly when you've had a real exposure.
You have simple finances and no known breach exposure
A free credit freeze with all three bureaus blocks new-account fraud more effectively than monitoring, and costs nothing. Cancel and freeze your credit instead.
Your bank, credit card, or employer already includes credit monitoring
Check what you already have for free before paying twice for the same coverage. Many banks and Fortune 500 employers include this as a standard benefit.
Your price just renewed at roughly double the first-year rate
Call before your next renewal and ask for a retention discount, many providers offer 30-50% off for 6-12 months. If they won't negotiate (some don't), compare against a free credit freeze before paying full price again.
Aura vs Alternatives, Feature Comparison
Identity Theft Protection
| Feature | aura | lifelock | identityforce | identityiq |
|---|---|---|---|---|
| Entry Price | $12/mo (about $9/mo billed annually) | $12.49/mo (intro), renews ~$22.99/mo | $19.90/mo (UltraSecure, no credit monitoring) | $6.99/mo (Secure, single-bureau) |
| Plan Structure | Individual, Couple, Family (same features) | Standard, Advantage, Ultimate Plus tiers | UltraSecure / UltraSecure+Credit, Individual or Family | Secure, Secure Plus, Secure Pro, Secure Max (single tier, no family plan) |
| Identity Theft Insurance | Up to $1M per adult | Up to $1M (lawyers/experts) plus stolen funds tiers | $1M (UltraSecure) or $2M (+Credit tier) | Up to $1M on select plans (provider doesn't specify which tier) |
| Credit Bureau Monitoring | 3 bureau on most plans | 1 to 3 bureaus depending on tier | None on base plan; 3-bureau on +Credit tier ($34.90/mo) | 1 bureau (Secure/Secure Plus) or 3 bureau (Secure Pro/Secure Max) |
| Antivirus and Device Security | Yes, included antivirus | Yes, via Norton 360 integration | Yes, included PC protection software | Not included; Bitdefender add-on for about $2-3/mo extra |
| VPN Included | Yes | Yes (Norton Secure VPN) | Yes (mobile only) | No |
| Renewal Price Jump | Smaller, frequent promos lower it | Large, 30 to 50%+ at renewal | None documented, flat pricing year to year | None documented, but no refunds on any plan regardless |
| Money Back Guarantee | 60 day on annual (web/phone, not app stores) | 60 day on annual (terms apply) | 30-day trial, base UltraSecure plans only | None, no free trial or refunds under any circumstances |
Verdict: LifeLock has the strongest brand and Norton security integration, but its renewal price spikes hard. Aura matches the protection with simpler, flatter pricing and frequent discounts. IdentityForce is the only one that bundles a VPN and device security at every tier without LifeLock's renewal cliff, but costs more than IdentityIQ for equivalent credit monitoring. IdentityIQ is the cheapest entry point for basic monitoring but skips antivirus/VPN entirely and refunds nothing, so only commit monthly until you're sure.
Frequently Asked Questions
Is Aura identity protection worth it?
Aura is the best value in identity protection, $15/mo includes credit monitoring, VPN, antivirus, password manager, and $1M insurance. Compare that to LifeLock Ultimate Plus ($34.99/mo) for similar features. If you want all-in-one digital protection, Aura is solid. If you only need credit monitoring, free services (Credit Karma, Experian) are sufficient.
Does Aura have a free trial?
Aura offers a 14-day free trial and a 60-day money-back guarantee on annual plans. You can try it risk-free for two months on the annual plan.
Can I cancel Aura anytime?
Yes. Monthly plans cancel immediately with no fee. Annual plans have a 60-day money-back guarantee. After 60 days, you keep access through the end of your annual term but won't receive a refund.
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About Aura: All-in-one identity protection: credit monitoring, VPN, antivirus, password manager. $15/mo individual, $59.99/mo family.